“The eCommerce industry is a force that no investor can afford to ignore” Cushla Sherlock.
The quote is so true in the present scenario that everyone reading shall give it a nod. Technology is being upgraded at such a rapid pace that no one can even dare to stay apart. Same is true for eCommerce industry.
Magento released Magento 2.2.4 in the starting of this month. We have shared “ All you need to know about Magento 2.2.4” with you. Being digital marketers or Magento Developers or Magento Store-owners, we all have noticed that the giant has emphasized a lot on the safer and quicker completion of the checkout process. This will benefit both the store-owner as well as the customer.
Today we will share the five latest technologies which you should incorporate in your e-store and make the checkout process completely effortless and secure at the same time.
Considering your customer’s safety as the top priority, tokenisation serves to be the most significant feature for your e-store. As storing cardholder data in any ways which leads to data breach risks might make your business to be a non PCI compliant. Hence, keeping in mind the security of data, convenience of your staff and even customers, tokenization provides you with an unparalleled advantage. Any business that does anything with storing, processing or transmitting the credit card information can do it well while staying PCI compliant with Tokenization.
Here comes the role of one-click transaction modification feature. With this you can easily convert an unhappy customer into a delighted one. All you have to do is to store their cards on files and easily edit, cancel or rerun the transaction from the cards without asking the customer to do anything at his end. Filling the transaction date, customer name or just the transaction amount will help you find the exact transaction for your worthy customers to stay with you longer. This will also relieve you of physically check the long transaction logs.
The Contactless payment works on the cutting edge technology called NFC. Near Field Communication or NFC is a subset of technology called RFID (Radio Frequency Identification). This technology enables you communicate your card or smart phone with POS machine through radio waves when they are placed at a distance of 10cm or less.
Google play, Android Play and Samsung play have installed NFC contactless technology in latest versions of the respective devices. The important thing to be taken in consideration while making contactless payment is, it’s mandatory for card, Smart Phone and PoS machine to be NFC compliant.
Keeping your eCommerce website equipped with these features will not only safeguard your customer but it will also build a good rapport among the customers for your business. More importantly have a secured checkout process also leads to loyal customers and increased sales, which no one can ever ignore. So take the above mentioned future-ready features in consideration for your business and make it work wonders for you and your customers.