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Are you a small or medium-sized organization? Do you need a cost-effective way to sort your business’ IT needs? Stay tuned for the best cloud-based software solutions with minimal investment. As small to medium businesses (SMBs) grow, they ought to stay focused on important business aspects. With limited time, resources and expertise they find it difficult to run ancillary operations. However, that is all about to change with software advancements. How does software help run the business?

Software as a Service

Software as a Service, or abbreviated as SaaS, is a product designed specifically for SMBs. In-depth, SaaS is a centrally hosted software, licensed and distributed to customers. It is cloud-based and easy to access. SaaS removes the need to install expensive hardware or software independently to help with your IT needs. Synonymously, SaaS products are also defined as web-based or hosted software, and sometimes rentware.

How does SaaS work?

The SaaS provider hosts the software over its servers and delivers it to subscribed users via the internet. The provider grants access and ensure security privileges. They also provide IT support and ensure top-notch performance in functioning. SaaS is an essential aspect of current business operations and you shouldn’t be left out. To easily decide which SaaS products to purchase, here is a list of top SaaS products.

FreshBooks

Managing your accounts is a crucial aspect and is never that easy. An all-in-one invoicing and accounting solution, FreshBooks is catering to small to medium businesses. You can effectively manage your finances with this reliable and agile accounting suite. Moreover, you don’t have to be an accounting wizard to use this software. FreshBooks is intuitive and automated, looking into finances and running analytical reports. It provides recommendations on how to grow your business by observing financial patterns. Besides, it supports mobile integration ensuring you stay connected anywhere anytime.

What FreshBooks Offers:

• The automated financial management process
• Financial reports and analytics
• Predictive financial patterns for business growth

Trello

A project management tool that lets you work in collaboration and get more done. With Trello, you can create cards, lists, and boards, to organize and prioritize projects flexibly. Moreover, it allows different teams to work collaboratively with its simple to use and extensive design. Teams can add comments and notes which get shared as notifications. Besides, it can be integrated across devices and synced to enable remote working.

What Trello Offers:

• Visually appealing boards
• Simple design
• Ease of use
• Efficient collaboration

Elink

Elink is a content curation tool ideal for content marketing. With this, content creators and marketers can publish online by adding web links! Published works, i.e., email newsletters, web pages, and embedded sites are converted to web links. They are then exported and converted into visual content.

Moreover, you can track content engagement levels and performance. Elink already has pre-built responsive layout designs letting you focus on collecting amazing content. This is time-saving and also revolutionizes how content is created and shared.

What Elink Offers:

• Easy-to-Use platform
• Responsive templates and interchangeable layouts
• Tracking analytics and key integrations

Bit.ai

As a document collaboration tool, Bit.ai enables teams to work together. With this SaaS platform, information is shared across applications, just like a virtual office! You can create workspaces with Bit and use them to create, collaborate, and organize all business work. These workspaces can also be integrated into multiple apps providing versatility. Bit is a real-time powerful editor that allows the addition of digital media like PDF files, Cloud files, and Videos. Sharable content is added on Bit via a shareable link.

In addition, Bit includes a centralized “Content Hub”, the content library. Here, you can save all your company content in one safe space, limiting access.  This is quite advantageous in terms of security and smooth remote collaboration.

What Bit.ai Offers:

• Intuitive and simplicity in design
• Communication collaboration and ease
• Media integrations

Slack

Slack is an effective communication tool ideal for remote working. Slack enables users to create ‘channels’, which are message groups for easier communication. Project, team, client, etc., channels can be created where conversation happens and files shared collaboratively. Slack integrates seamlessly with other apps making file sharing an easy feat. Essentially, slack saves you from long email chains!

What Slack Offers:

• Easy file sharing
• Supports voice and video calls
• Allows multiple app integrations

HubSpot

A marketing, sales, and service software that promotes business growth without compromise. HubSpot is a Sales and Marketing platform that also doubles up as a Customer Relationship Management (CRM) platform. It provides target prospects to sales teams, and interact with customers. It also conducts email campaigns and measures campaign analytics.

The key feature of HubSpot is email marketing automation and customer interaction. You can create workflows, create and publish content, and integrate contact profiles. Moreover, customer follow-up and query resolution make your marketing campaigns more effective.

What HubSpot Offers:

• Lead generation and conversion
• Customer interaction
• Marketing automation

Buffer

Buffer is a popular social media management tool for managing multiple social media channels. Working on social media accounts individually can be tiring as well as an arduous task. Buffer, helps you manage all your social media accounts from a single Buffer account. From your buffer account, you can schedule posts, upload content, and also manage all your profiles. Moreover, its smart analytics provides a report on your content performance and also recommend strategies to boost performance.

What Buffer Offers:

• Schedule when to upload content
• Provide Performance analytics
• Supports Browser extensions

Intercom

Customer support and communication SaaS tool that helps you with customer interactions. Intercom enables you to study consumer behaviors and interactions. Thus, it allows you to subsequently send personalized and targeted messages. Moreover, it takes note of customer problems and provides feedback as assistance.

With intercom, companies can converse with their customers via in-app chat-boxes. The live-chat feature can then be used to enhance the customer experience.

What Intercom Offers

• Live In-app chat
• Behavior tracking

Conclusion

SaaS’s tremendous growth over the years has been correlated with innovation. Innovative initiative in saving cost, reinforcing security, and ease of use are the primary factors. A predictive report by Technavio indicated a market value of $60.36 billion, by 2023. Moreover, a survey conducted by BetterCloud, discovered that 38% of organizations are already on SaaS operations!

Join the SaaS revolution today and jump-start your business into greater heights.