Ecommerce seems to be the most progressing industry in the world. So many entrepreneurs have started their multi-million dreams from an eCommerce website.
Alright, you are into an eCommerce business and you have a nice website as well, but what next? Here comes the role of Search Engine Optimization (SEO) to play. SEO is responsible for making your website visible not only to web crawlers of the search engines but also to your real audience.
So what drives massive traffic to your site is the responsibility of your SEO strategy.
The global retail sales for eCommerce industry is expected to touch $ 3.43 trillion in 2019, and we know that you too would like to be a part of this big growth.
We are going to share 12 important tips which when added to your SEO strategy would surely help you boost your eCommerce traffic and visibility in 2019.
1. Choose the right URL
A clean, beautiful and relevant URL strengthens the urge of the visitors to know more about your store and products/services that you offer. Even Google looks at your URL to understand your site and determine how to rank it.
Adding special characters, numbers or any other thing which can hardly be memorized should be completely avoided.
Marking the very first step of your eCommerce SEO strategy for 2019, choosing the right URL for your site will help your business gain visibility.
2. On-page optimization
On-page optimization includes writing killer titles and meta descriptions.
Holding a unique title and description, every page has an opportunity to precisely describe what that page and your business offers. These are brief texts which are formed with a few targeted keywords.
Titles and descriptions are one of the most important criteria which Google considers to rank your page. A convincing copy of the description is good enough to answer all the questions which your audience might have and even pursue them to purchase from your store.
Optimizing Meta descriptions ensures you get good traffic on your e-store. The Meta description is the summary which appears just below your page link while it appears on SERP (Search Engine Result Page).
Though meta description does not have any role in making your site rank better, yet a compelling copy of meta description can definitely want your readers to know more about your business.
Hence make sure that you have a clear, catering to reader’s quest for better engagement, and still better, can include an incentive and help your Click Through Rate (CTR).
3. Implement Text hierarchy with right Headers
Text hierarchy is the way to effectively communicate your content and establish an order of importance within the content. It guides your readers as to where a particular section starts and where does it end.
Adding a clear and defined hierarchy to your content would result in building effective eCommerce SEO strategy for 2019. As not only does your reader get a frame of reference with text hierarchy but it also helps web crawlers to scan and understand your content in a better way.
Hierarchy is defined by the Header Tags on your website’s content. They are a great way to utilize keywords and grab your reader’s attention.
With a title, a subtitle and walking down the line, each page of your website should respective tagged with Header 1 (H1), Header 2 (H2) and Header 3 (H3) tags. H1 being the title should include keywords and be descriptive of what all content that page holds.
None of your pages should have more than one H1 tags, but you can have H2 and H3 tags as per the requirement of your content. The clearer the text structure, the easier it gets for your readers and search engines to understand your intent.
4. Good Content is still the “King”
Your website needs good, quality and original content which really helps the readers find answers to their queries.
One parameter defining good content can be chalked out from your analytics by means of the time spent by users on your page. The more engaging and useful the content on a page is, the more time your readers will stay on that page.
Second thing determining worth of the content is through the number of social media shares like Facebook likes, tweets shared etc. Social media has become quite a helpful platform for users to share any information or anything which they feel can help others.
Hence utilize both these parameters to analyze your existing content. If you feel, it is not upto the mark even with effective SEO inputs, then its time to create and add better content to your site.
For this, you should prefer looking for the interests of your targeted audience and then create content which either provides them additional information, a solution to their problems or any update which they might be unaware of yet.
As a part of your SEO strategy for 2019, insist on adding quality and fresh content. Even Google and other search engines would value your efforts that aim to help the users in any way and would result in boosting your website traffic and visibility.
5. Refresh your Content
Refreshing your content has been used in dual context here.
One is to keep adding newer and fresher content at regular intervals. It is just like paying an incentive to your readers and web bots to keep visiting your website frequently.
Other context of using “refresh” is to remove old and futile content which no longer holds any good in recent times.
As technology is advancing at such an aggressive rate, still having pages of products/processes/services/ technology on your website which are no longer in use, is nothing but wasting your digital space.
So refresh your content, utilize this space and convert it to drive quality traffic to your eCommerce store.
6. Link Internally
You would not believe but a very effective SEO technique is to link your pages internally. Internal linking is creating hyperlinks to another page on the same domain. It has an advantage of keeping the user within your own site.
You can benefit from internal linking by giving a hyperlink to an older post which contains detailed information on a topic mentioned in your current post.
This way you are giving your reader the opportunity to gain more knowledge, at the same time you are making your pages more authoritative.
Moreover internal linking is advantageous to your business as well as it allows you to help your users navigate through your website and find all that they need.
Imagine you an eCommerce site for beauty products. You have added a blog on your website for the latest shades for 3 different brands (available on your store) that have recently been launched.
While describing their texture, their pros and beauty tips, you can actually include hyperlinks to the respective product pages, so that the user gets to know about the product more.
In case your users do not like that particular shade of the lipstick, still, they can look for other range of cosmetics for that brand available on your store.
So it’s a win-win for you and the user as well. And as far as the search engine is concerned, remember not to overdo it, but just link the related and useful pages for better results.
7. Optimize Images on your e-store
There is no doubt in the fact that search engines are amazing when it comes to reading the text. But they are still not good enough to understand what an image depicts on your website.
Here jumps the “alt text” in to the picture. Alt text is a simple and small set of words which explains composition of the image. Composition relates to explaining the search engine the content or precise description of the image.
Alt Text helps the web crawlers understand the image/graphic/photo. Assume you have an eCommerce store for apparels. When any user searches for a Blue Tie on a search engine, its crawlers would show up the images which have alt text as Blue Tie in it.
You can also include your store name and even any keywords which you might be targeting through the image.
8. Ensure being Mobile-friendly
Google has been promoting the “Mobile-first” approach for almost everything. Be it a website, an eCommerce store, or a business application.
So there is nothing to wonder if they prefer mobile-friendly sites over desktop ones. Responsiveness is the key to unlock this parameter of Google’s ranking system for search results.
Today when 60 % of search queries are received from mobile devices, you can not take a chance to ignore the growing face of technology.
Having a responsive site will help your business be able to be accessed properly through various screen sizes across all the mobile devices.
You should make it a point to incorporate “mobile-friendly” approach not only to your website/estore but also to your web app and explore the maximum from this opportunity.
9. Optimize Page Speed
Amongst the top ranking factors for Google is the “Page Speed”. Google aims to deliver their users with the most relevant, accurate and fastest search results.
With a constant reduction in the patience levels of users these days, if any website takes more than 4 seconds to load, they just leave the page resulting in higher bounce rates.
Another step to improve your page speed is to optimize the size of images on your site. This will take an effort to serve just the right size to your site.
Content Delivery Network (CDN) is a very effective technique which ensures quick loading of images. It serves like a Cloud which delivers the content via geolocation and accesses the closest location to the requesting device.
10. Increase your site traffic with right Keywords
Keywords have been the backbone for SEO. the journey starts from analyzing the target audience, studying their behaviors and then arriving at what all probable questions they may have.
Based on the conclusions arrived at, targeted keywords are evolved. When you provide any content which includes keywords and serves a solution to your audience’s problems, they get success.
Keyword Everywhere is one such great tool which helps you cut down the huge efforts to arrive at highly searched keywords. This tool can be connected to your Chrome or Firefox and serve you with Cost Per Click (CPC) and even the competition information for the same.
You can get a list of keyword metrics which helps you to determine the most useful ones. Incorporate the ones which are the most useful keywords to boost your site traffic and increase your site’s visibility.
11. Create and get active on YouTube Channel
Presently it is the era of live streaming and video watching. So if you have remained unaware of this facet of technology then you are surely losing on your SEO strategy.
Youtube being one of the most popular websites across the world, can contribute a lot to driving traffic to your registered channel.
Hosting an active Youtube Channel, getting viewed by your target audience and being shared for the quality of content and effective use of keywords boosts your visibility.
12. Mark your presence with your knowledge
Sharing knowledge is all you do with posting blogs, adding videos to your Youtube Channel. Another interesting way to share your knowledge is by engaging and answering to the people from other sites.
Popular sites like Quora, LinkedIn and Medium have proved to be a platform for people to post their questions and get answered.
While sharing your knowledge in the form of answering questions, Quora has the key terms that can act as anchor text for backlinks to your website.
Medium allows you to post your articles or stories and get back linked to any website of your choice.
While we all know that LinkedIn is a job site for professionals to build a business network, yet it helps you create B2B connections and for visibility.
Hence being active on platforms like these and sharing your knowledge learned from experience and expertise on your niche will lead you to create visibility for your business.
These 12 are not the only tips which you should consider to incorporate effective SEO strategy for 2019. These were the ones which are actually important and can help you a lot in improving your visibility and driving traffic.
To know whether these tips have really helped in your eCommerce business, you need to track the same on your business analytics. Track, record and analyze the changes for at least 2-3 months.
You being the best person who knows the business, must take time to observe the impact, make relevant alterations to your estore.
We hope this article would have helped you in building an effective SEO strategy for your eCommerce business in 2019.
For any queries, please feel free to Contact us.
Till then stay Optimized and stay updated.