Why Magento for the Fashion eCommerce Industry?


People all over the world love to follow what’s in the trend. Speaking of which, an industry that thrives on trend is the fashion industry. This makes fashion ecommerce one of the most profitable niches globally. Did you know that the credit for about 20.4% of the overall fashion retail sales in the USA in 2018 goes to fashion ecommerce? Also, fashion ecommerce has witnessed a steady annual growth rate since 2003.

Things To Know About Fashion Ecommerce Websites

Why-Magento for the Fashion eCommerce Industry

Before we dive into the details of fashion ecommerce trends 2020, let’s take a look at some important things to know about fashion ecommerce websites. Even though the fashion industry is full of bling and glamor, it’s an extremely competitive niche. 

What are Shoppers Looking For?

The sole aim of the shoppers isn’t a twisted riddle. All they want is to look good, unique, and for people to admire them. Anyone shopping for clothes is looking for either of these things or all three. The sole aim of a fashion ecommerce store should be to entice the customers in a way that they feel fulfilled after making a purchase. 

Importance of Presentation for Topping The Fashion Ecommerce Business Trends

Importance of Presentation for Topping The Fashion Ecommerce Business Trends

A shopper gets the idea that they will look better wearing your outfits only when you present them with the best possible picture. It’s important for the photographs to be informative and clear. But it has got to have the appeal and should look extremely flattering. And how is that possible? By paying immense attention to presentation. 

Even if you have just one picture of a product in the primary product catalog. However, when the customer clicks on an outfit or accessory, they should have a plethora of images telling how an item will look from a particular angle.

Challenges Fashion Ecommerce Stores Have To Encounter

Time windows can be really small for pre-orders, end-of-season merchandise, capsule collections, and out-of-season product cycles. Managing so many aspects in a short time can be a major challenge. However, marketing in the right ways can prove to be a boon in such circumstances.  

Why Should You Use Magento for Running a Profitable Fashion Ecommerce Business?

Why Should You Use Magento for Running a Profitable Fashion Ecommerce Business

Fashion is one of the most innovative forms of self-expression. It’s a revelation of someone’s personality to a great extent. When the customers are out there shopping for apparel or accessories, it’s important that your brand should stand out in the crowd. After all, the competition is not going to decline!

Therefore, you need a platform that helps you enhance your profit as well as mesmerizes your shoppers. Speaking of which, Magento is the number one ecommerce platform that is specifically tailor-made to suit the needs of different stores. 

Think about it this way. When you search the name of a brand, what’s usually the first search result you get? It’s the ecommerce store that sells the products of that brand. The effort behind getting your store on the top requires a lot of effort and is definitely not a child’s play.

However, the average consumer is not aware of what it takes to stay ahead of the crowd. They do know that they have to select the one that appears on top. 

So, here is a choice for those looking forward to establishing an ecommerce store or enhancing the digital visibility and UI of their existing store. Magento has already proved it’s competence in various industries including fashion. It’s ideal if you have a scaling fashion retail store or an established business. 

On that note, let’s take a look as to why you should be using Magento for running a profitable fashion ecommerce business.

1. Simple Management of the Merchandise

You can easily arrange different product categories and make your store look a certain way, thanks to the impressive drag-and-drop feature. Managing merchandise is a breeze while using Magento for fashion ecommerce. You can also easily preview the content so as to boost your sales.

Simple Management of the Merchandise

2. Engaging Content

Magento allows you to engage with content in an intuitive manner. On the basis of the profile of a particular customer, you can easily deliver personalized offers, promotions, and sizes. With Magento, it’s also super easy building and testing custom landing pages, creating look-books, inserting images and videos, as well as showcasing products or specials.

Engaging Content

3. Enhancing Average Order Value

Various up-sell and cross-sell techniques are good for increasing the average order value. Whether it’s ‘complete the look’ option or ‘shop for the complete look’, Magento has got you covered in different areas.

Enhancing Average Order Value

4. Creating Outstanding Mobile Experiences

With the help of Magento, you can easily create outstanding mobile experiences for your customers. Considering that customers are always shopping on the go, an impeccable mobile experience is a must.

Creating Outstanding Mobile Experiences

5. High Scalability and Flexibility

Originality and uniqueness are absolutely imperative in the fashion industry. Thanks to the high level of flexibility, merchants can obtain an edge over stores using other platforms. If you are a beginner, you might need to scale your site up or down according to immediate requirements. Magento is a scalable platform that allows you to make changes according to the need of your website.

High Scalability and Flexibility

6. Advanced SEO Capabilities

Magento is equipped with advanced SEO capabilities so that your store can rank at the top in search results. You can also easily configure your site and include metadata, product description, category descriptions, custom URLs, sitemaps, and so on.

Advanced SEO Capabilities

7. Responsive and Creative Pages

Magento provides a plethora of templates you can use to impart a creative look and feel to your site. Moreover, the interface will fit into any screen size which increases the versatility of your site.


8. Loyalty Programs and Reward Points

Magento is excellent in terms of giving your fashion ecommerce platform the first push. It provides store owners with excellent loyalty programs to promote their store. There is a provision of reward points that you can use to retain your customer base and expand your clientele.

Loyalty Programs and Reward Points

9. Extensions

With every passing month and year, Magento keeps on improving. Since it’s an open-source platform, the enhancements keep coming in. Thus, with Magento, you can access a variety of different plugins and extensions to make your site better than ever.

The extensions range from those simplifying delivery and shipping to those that aid in the seamless management of payments, visual merchandising, advanced searching, etc.


Essentials of Magento Ecommerce Fashion Store Development

The admin portal manages the Dashboard including features such as multi-store management, multi-language support, social media integration, store locator, a payment module, and more. The admin can easily check the order status and carry on with the management of pick up locations and invoices. Some other aspects the admin can easily check include the delivery, return, and exchange of products.

Customers can manage the items in their wishlist, contact info, checkout and their product preferences from the customer portal. They can also easily compare the prices of a product from different sellers and make a pick according to their budget. 

A separate seller portal saves the admin from the trouble of managing the overload involved with selling. It’s a collaborative platform where the sellers can directly interact with the admin or the customers. Product management, payments, and reports are its main features.

FAQs About Fashion Ecommerce Business Trends 

How can brands make sure that the customers make a purchase?

You can’t really guarantee that a person will make a purchase. But you can definitely ensure that the chances of cart abandonment are little to no. For this, it’s important to have a seamless and a quick checkout process. Magento provides this feature to increase conversion rates. 

How do store owners give customers a personalized shopping experience?

Magento provides a set of useful tools that help in creating customizations depending on customer behavior. This gives them a personalized shopping experience. 

How can I increase customer loyalty?

To make sure that a customer repurchases from your store, it’s a good idea to hand out reward points or make them a part of a loyalty program. 

How much does a Magento ecommerce store cost?

The cost of Magento stores for fashion ecommerce begins at $10,000. But the total price depends on the extent of customizations and upgrades. However, the basic Magento or the community edition doesn’t cost anything to use. 

Summing It Up

The internet has changed the way humans live their daily lives. There was a time when people had the liberty of sifting through the streets to make their clothing choices. However, now that lives get busier, shopping methods have undergone a major modification. Most people prefer to shop online. 

With a tactful amalgamation of user-friendly interface, open-source technology, flexibility, advanced marketing tools, killer SEO, cross-channel integration, secure payment gateway, performance reports, analytics, etc. It won’t be an overstatement to say that Magento is the best platform for fashion ecommerce out there. 

So, regardless of whether you are a budding label or a luxury brand, you can opt for Magento to stay at par with the fashion ecommerce business trends. 

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