As the world goes more and more digital with each passing day, commerce gains momentum. Online buying and selling of merchandise, digital products, and services have risen significantly. As eCommerce becomes mainstream, the competition increases which gives customers a chance to be picky.
In fact, 86% of leading businesses have reported a surge in customer acquisition costs (CAC) according to a survey partnering with Retail Dive and BigCommerce. Businesses need better conversions and content plays a major part in a smooth online journey of a customer. Brands are adopting a system that provides excellent user experience along with flawless backend functionality.
This approach brings us to the topic of discussion in this post. Here, we’re going to reveal why headless commerce is the future. We’ll also take a look at the benefits of headless commerce and why one should opt for it. So, let’s begin.
Before diving straight into the buzz behind headless commerce, let’s take a look at how it’s different from traditional commerce. Traditional commerce involves a strong link between backend and frontend. But the time to market is slow and the development costs are high with the traditional approach.
On the other hand, that’s not true in the case of headless commerce. There is a lot of room for innovation, cutting development costs, and increasing market effectiveness.
Did you know that Amazon takes credit for more than 55% of searches for products? It’s a value destination and that’s what most brands want their sites to be. Headless commerce separates the front end and the back end using Application Programming Interfaces (API). This helps in creating a platform driven by brand experiences, community, and engaging content. On that note, let’s take a look at the benefits of headless commerce.
Headless commerce has better omnichannel capabilities than traditional commerce. As we already know, omnichannel customers avidly use various retailer touchpoints. This makes them more valuable. Ultimately, headless commerce plays a major part in enhancing the profits of brands with their superior omnichannel capabilities.
According to an estimate, there are 1.92 billion online buyers in 2019. Most shoppers also use different channels, both online and physical stores. This is the segment that tends to spend more than those who use a single channel for their shopping needs.
With stores being neck to neck in competition, the most efficient one survives. Whether you have a brick-and-mortar store or an online one, it’s important to have something that makes you special and unique as it’s going to be your competitive advantage.
Let’s face it, headless commerce is here to stay and is capturing the buying and selling arena with the speed of light. If you haven’t implemented it, you’re behind the curve because your competitors have probably already invested in it. If you really wish to be at par with the trend, integrating headless commerce is not merely an option, it’s mandatory.
Robots follow the mechanism but humans interact. The key to better conversions is enhanced engagement. You can achieve a high engagement rate through the content you publish and how appealing it presents itself.
Headless commerce provides the interactivity, creativity, and flexibility factors of WordPress or other Content Management Systems. It provides enough security and management of aspects such as checkout uptime, compliance with PCI, and so on. With a combination of impeccable security features and aesthetic design, you can customize better. Moreover, this makes it easier for providing customers with personalized solutions.
Innovation in areas like cost and speed is vital to ensure an increasing ROI. When it comes to getting the campaigns up, the teams responsible for marketing need to be quick. Besides, if something doesn’t work, the teams have to bring it down and replace that strategy with something that brings positive results.
When you’re following a traditional or a monolithic model, it’s hard to speed up because of backend or front end restrictions. However, a headless approach allows you to work on your preferred CMS and boost productivity. The best part is that you don’t have to compromise a bit on security. Other benefits include orchestrating of data and synching of inventory.
When you are working with a headless approach, it’s easier to mix and match templates, methods, and integrations to decide what works well. This offers more agility in designing and increases the chances of providing a far better customer experience.
When the look and feel of a site entices customers to click on the content or links, it increases conversions. This way, conversion optimization with the help of headless commerce leads to an increased ROI.
Legacy platforms usually have high hosting, maintenance, and licensing costs. These factors can account for a huge chunk when the costs are high. However, headless commerce is easy to maintain and offers license and hosting at a comparatively low cost.
Additionally, you can be proactive in targeting your audience at the channel level quickly and frequently. This makes marketing more measurable as you can check the behavior and reactions of customers. This feedback helps in creating a better strategy without bearing additional costs or spending a lot of time.
Headless commerce further cuts down development costs with high familiarity and flexibility. Running a CMS with lesser staff helps businesses save a lot of funds.
It’s not a secret that a CMS like WordPress has the best developers lined up for a position. The ubiquitous nature of WordPress development saves a lot of time in hiring staff. Moreover, it’s a familiar interface, so you’re not completely clueless about what’s going on. Since there is no shortage of WordPress managers, designers, and developers, the costs of hiring are not skyrocketing.
As the digitalization in every sector rises, headless technologies will mature and take a more prominent form. No one can really avoid assimilating the same into the eCommerce sector and making it a mainstream approach.
Just like it works with any other new methodology, early adopters will have an upper hand. Headless commerce provides merchants with a wide array of options for integration. They can take their pick according to their suitable pace.
There was a time when shoppers had to rummage through a variety of items before they could find what they wanted. But do you think this approach will work in a fast-paced world where customers are used to getting everything tailored to their personal requirements? Of course not. Modern times call for a new approach to the management of digital experience.
A Retail Dive survey revealed some interesting insights that can help us determine why headless commerce is the future. Publishing valuable content via their channel and enhancing digital experiences are the two crucial strategies for reducing Customer Acquisition costs.
Headless commerce results in quick web development. It also offers various competitive advantages such as high-scaling marketing experiences, better brand reach, enhanced digital presence, and so on. The competitive edge headless commerce provides to business owners is the main reason why merchants now consider headless commerce. Summing it up, headless commerce is an inevitable change. The sooner brands get comfortable with it, the better it is.