Search Engine Optimization, more commonly referred to as SEO, is a process or the art of ranking high on the SERPs(Search Engine Result Pages) via unpaid sources. In other words, SEO allows you to be found by the search engine and served to the right audience.
SEO helps you to understand the trends about how the users are searching for your brand and what information are they finding about you and your competitors?
Hence SEO strategies hold a very significant role in your marketing efforts to increase your eCommerce store’s visibility and rankings.
eCommerce websites face a lot of hurdles in increasing organic traffic on their online store. Although they know that using SEO tactics in a strategic manner can help but owners generally lack detailed knowledge.
In the beginning, search engine optimization might look simple. However, in order to get concrete results, so many things need to be interconnected properly.
A lot of times, search engine traffic can be the deciding factor between the success or failure of an eCommerce website. However, considering it to be free traffic, all business owners try to capitalize over it as much as possible.
Numerous entrepreneurs have become successful billionaires in the eCommerce world by simply optimizing their eCommerce stores on search engines like Google, Yahoo and Bing etc. Google, being the leader in search engine market share occupying about 76.17% of the market on desktop/laptop and 93.56% on mobile, needs to be taken seriously.
The SEO process can be a little challenging at times due to the set of conditions they operate under. The basic aspects of SEO also need to be kept in mind such as publishing quality content, maintaining optimum social media presence and campaigning appropriately and much more.
eCommerce sites are required to implement some unique strategies in order to maximize organic search traffic, seals, growth and leads for their business.
Hence you will find the best SEO strategies for your eCommerce website in 2020. This guide will primarily focus on how to increase organic traffic on your eCommerce site.
1. Unique product description for all the products
It is extremely important to create unique product descriptions for all your products. It might be easier to simply copy and paste the manufacturer’s description for all the products and have similar content for products that are similar. However the best SEO strategy in 2020 would be to have completely unique descriptions for each and every product on your eCommerce website.
It might seem like a lot of work however redundant data can be extremely unhealthy for your SEO campaign. Hence, having a unique description for all your products will definitely be useful for your website.
2. Support User Product Reviews
Encourage your users to post product reviews on every product they purchase. Famous eCommerce stores such as Flipkart, Amazon,eBay, ASOS, etc always have a message prompting their users to write a review for the products they purchase. Every search engine looks for unique and good quality content.
Having an eCommerce website, you have a good opportunity to post free content from your user base. Moreover, you can also increase your sales by providing consumers more information regarding the quality and reliability of the products in your store.
3. Build an Easy Website Exploration
In order to attain a high ranking in SERP (Search Engine Results Page) and an engaging user experience, you will need to have simple site exploration. Build your sitemap in such a way that it makes your customer happy and directs them easily to whatever they are trying to access.
It is also crucial to plan your product pages as efficiently as possible by categorizing them into appropriate and easily accessible sections. This will enable you to provide your customers a simple and hassle-free experience.
4. Optimize Your Site Loading Time
It is definitely a good idea to have high-resolution images on your eCommerce site however, it should not be at the cost of optimizing your loading time. Having too many high-res images can slow down your website and be bad for SEO. This does not mean that you should have low-resolution images on your site instead. It only means that you should find a way to reduce the size of the image while maintaining the quality. In this way, you can maintain both the quality as well as reduce the loading time.
5. Link Building
Link building can be considered as a key strategy for SEO. Search engines prioritize quality over quantity. A link from a trusted and reputed site can bring a lot of traffic to your eCommerce website. Make sure that the website is relevant and is useful for the customers at the same time else the black hat link building can damage your reputation and add Google Penalty to your website.
6. Responsive Site
Producing a mobile-responsive website is extremely important for any eCommerce website as it makes the process of navigation much better. Using a sleek user-interface and a responsive design, you will be able to give your users a much better experience.
Providing your users with an interactive app will attract new customers and also enhance customer retention. This will make the lives of your users much better by making your website easily accessible to them.
7. Incorporate Social Media Share Buttons in Product Pages
There will be basic social integration present but apart from this, you will also have to integrate your product pages with all the various social media sharing buttons. This will allow customers to share specific products and its information with friends and family. This is a really efficient marketing strategy and is also good for SEO as search engines often use social signals as a standard of authority.
8. Ensure Site Safety & Security
Nowadays there are a lot of instances of hackers stealing credit card data from customers and other confidential data. Hence, in order to make sure that your eCommerce doesn’t face a cyber-attack, you will have to make sure that your website has HTTPS encryption. SSL certificate adds an extra layer of protection by encrypting sensitive information.
9. Check for Error 404 Page
If your customers end up getting an error 404 page, it will cost you a lot of goodwill. Due to growing number of pages, eCommerce websites tend to get clumsy. Hence, it is very important that you perform regular checks on your eCommerce site and make sure that all your permalinks are free from 404 errors.
With the help of tools such as Google Webmaster Tools and Screaming Frog, you will be able to carry out your routine checks.
10. Internal Linking Between Relevant Pages
One of the best SEO marketing techniques out there is strategic internal linking. Users tend to prefer websites that have value-added internal linking over the ones that do not. Moreover, it also increases the overall search-optimized value of your eCommerce website and provides the customer simple navigation. By constantly inter-linking relevant pages, you will not only build up a stronger profile but also a good SEO.
11. Match URLs to Titles
Make sure to match every product page title to the URL and also make it keyword optimized. You should never use an automated method of page creation as it is always long and a never-ending series of numbers or alphabets.
12. Guest Blogs
Another best SEO strategy for an eCommerce website is to run guest blogs. Guest blogs will enable you to get authority links that are given preference by search engines. However, make sure that you do not do it simply for the links but also provide quality content that will help your users.
User experience in an eCommerce store is a very important factor as it provides the customer a platform to find whatever they need. The goal of your eCommerce website is to not only attract customers and make sales on time but also prompt customers to come back again.
This is the reason why good Search Engine Optimization is important. Successful businesses were not built overnight but grow over the years because of loyal customers who keep returning back to the store.The SEO strategies mentioned in this guide will work extremely well for you and your eCommerce website if implemented correctly. We hope that we were able to provide you with some of the best SEO strategies for an eCommerce website.