On-demand apps, if explained in the simplest words, are the apps that ease your life and is available in the fully-functional version on your mobiles.
More impressively, On-demand economy is a movement initiated by technology companies to satisfy the immediate needs of users in terms of goods and services.
Apps like Netflix, Amazon Prime, Lyft, Uber, Door Dash,Uber Eats, Airbnb, Maven, Turo and many more are the perfect examples of on-demand apps. They serve different needs, but in all, they are aimed to give you comfort at your fingertip.
On-demand apps are gaining extreme popularity these days and hence changing the lives. This trending industry is expected to reach $57 billion mark by the end of 2018 and keeping in growth trends in mind, 2019 will witness a new benchmark.
Attracting more than 22.4 million consumers every year, on-demand app industry has annual average spending as $ 57.6 billion. The online marketplace is the category which is fetching maximum proportion of the whole chunk with $ 35.5 billion annually. Transportation being the second in line with $5.6 billion followed by $ 4.6 billion for Food and Grocery delivery.
Other categories that hold substantial proportion with $ 8.1 billion for other services (like home services and freelancer services) and $3.8 billion and all other categories.
These figures are well justified with the increasing demand. Any unique idea which serves as a solution to people’s problems or simplifies a complex process will be accepted whole-heartedly.
“Uber for X” model is the biggest example of how people are loving these apps that making their tasks easy. There is an Uber for everything right from delivering liquor (Drizly, Minibar) to errand job (TaskRabbit), babysitting (Urban Sitter), quiet spaces (Breather), mobile repairs (iCracked), taxis (Lyft), for bodyguards (Bannerman) and many more.
Uber identified the importance and the leverage these apps have for their business. Hence uber valuation in 2018 was at $ 82 billion. Where 86.5 Million Americans (42% of adult population) have used an on-demand service we can extend the statistics to the global scenario and find the real reason of the ever rising popularity.
1. Identify the target audience
You need to be quite clear on whom do you want to make your app for? As shown in the graph above, people aging from 18-34 years commonly called Millenials are the people who make it up to be nearly half of the total on-demand apps consumers.
So the very first thing you should concentrate on should be segregating, narrowing down and arriving at a segment that you want to serve. The segregation can be on the basis of age, income group, residential locations or any other basis that define the target audience for you.
2. Identify the Pain
Today, when smartphone has been no more a luxury than a necessity, it is actually a huge opportunity for you to grasp.
Just once you have identified the people you want to serve, the second step goes in identifying what common problems they face in their day-to-day lives.
Create an idea which serves their pain points and just validate it. Try to create an app something which is not seasonal and serves the needs throughout the year.
3. Psychology of Convenience
Convenience psychology & Value are the driving force behind the success and popularity of on-demand apps.
This psychology considers two factors namely time and effort. The lesser a consumer has to put in efforts and time to solve a problem, the more popular the app would be.
If your app is able to deliver convenience in context of decision ( to choose), access (to acquire), transact (to pay), or benefit ( to enjoy and use it fast).
Value here represents the benefit it holds to the consumers in context of the price of the goods/services and their value or use.
4. Arrange Suppliers
Now when you have a solution, it’s time to put things on board. But before that, you need to figure out your resources, suppliers and terms of implementation.
If your app is about serving the customers, then you need to work on human resources, managing and training them too.
And if your app solves the customer’s problems using some algorithm, then you need to arrange resources to build the platform to serve your customers.
See how Uber has managed to expand its services with rising popularity.
5. Create a matching Algorithm
When you have the idea, resources and demand to implement it, the last step to create a matching algorithm. This algorithm will ascertain as to which service provider should be serving the new customer order.
Widely there are two types of matching criterias generally followed.
One is an automatic matching, in which a pre-feeded algorithm software determines as to which supplier needs to be assigned with the new demand.
Other type of matching is a manual one. In this the administrator decides and manually assigns the suppliers with the new orders.
An on-demand app has to cater to all the three parties namely the customer, the business and the supplier.
The user interface requirements for each of the three are different and distinct from the other, so needs an expert. The process might seem to be simple enough but it is not. And moreover, when your brain storming leads you to a lucrative business idea but your app-development company turns the prospect into the dark, it is really very miserable.
If you have on-demand apps as your next project on mind, try to put equal efforts in finding an app development company that comprehends your concept and has the ability to develop the same.
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