Panda 4.1 rolling out – What it means for Internet Marketers?


This week saw frantic activity from GoogleLand with the rolling out of the newest update on Google’s Panda algorithm. At the heart of this small yet significant update is Google’s move to strengthen the focus on high quality content and penalize sites that have “thin or poor content”. While it has started a phase-wise roll-out, Google expects this to be fully implemented by end of next week. Let’s look at what this update entails –

Change details
Reportedly around 3% to 5% of the search queries will face the immediate impact of this new update. Google’s update to its crawling signals combined with feedback from users and webmasters has made it possible to identify low quality content. The official announcement by Google says
“Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.”

Should web marketers be worried?
If you are an Internet marketer with a core focus on providing relevant, up-to-date and meaningful, this update is bound to have little effect on your marketing strategy. Continue posting timely, applicable content and keep monitoring through Google Analytics. Review your existing content and if it needs replacing, then please do so.

Additionally Panda 4.1 seeks to incentivize marketers who took efforts to work on penalties from previous versions of Panda update and corrected their content strategy.So this is good time to your all published content and update with more subject matter and less keyword stuffing. Make sure that all steps you take adheres to Google’s standards. This in turn will help your SERP improvement endeavors

Share with us your views on how the 27th Panda algorithm update will affect your online marketing and SEO strategy in the coming months.

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