Not knowing the answer to the below dreaded question of the client is a common concern for Social Media companies for their efforts – “How do I know that our social media marketing strategies are delivering the expected outcomes?” If you are scratching your head at this question then worry not. I will share some of my real-world experiences in how I managed to determine the RoI for social media efforts for many of our clients, to help convince them that their social media outreach campaign with Techies is actually bearing fruit.
First off… Why is it needed? RoI on social media programs provides clear and tangible evidence that our Internet marketing efforts are showing the desired results. It encourages client to continue with continued engagement with the experts. It also becomes important to track RoI correctly in face of ever changing Google algorithm updates, and evolution to tools to measure efficacy of social media programs. Here are some steps, tips, tools and tricks to get an answer to the above question
Once you are sure of what you are running after then devise measures to effectively monitor the situation and assess correctly when your efforts are successful.
But what if your client is a photographer and most of his target audience are on Pinterest? Any effort put on other platform will not bear the same splendid results as targeting Pinterest will. So choose your target platform based on where you can maximum from target segment.
To wrap up While initially it will look a bit overwhelming to create an RoI measurement strategy for social media, in the long run, it does serve your business needs of showcasing your talent and gaining more business from referrals or repeat business. Do write in to us and let us know your views of these tips to design the right social media RoI measurement tactics.