Social Media is a group of internet based apps that allows the users to create, share and exchange information, ideas, pictures, videos and even career interests. Social media is becoming the need of the hour and necessity for every business as Content is the core of all the digital marketing initiatives. Content is what people find when they search on search engines. Content is what people read and share on social media. Content is the way brands narrate their stories and connect to their customers. Everyone aims at improving their social media and content marketing. Here are some of the top tips to help you with a better hand in written content as you need to put thought and structure behind the content.
1. Know Your Audience.
You can tell your story to a person who is interested in listening to you. Same way you can connect to your audience only when you know them. Knowing your audience means getting a better understanding of their interests, needs, mindsets and behaviors so that you become an important part of their lives.
2. Provide Value.
The content through which you connect should add value to the audience. Value can be either in education, productivity, entertainment or cost savings. Consumer should feel that you are a well wisher and not a marketer. Your content should provide long term awareness and brand recall.
3. Add Images To The Content.
Pictures or images have always fascinated human eye more than simple content. No matter how valuable the content is , your audience engagement and interactions lose out majorly.
4. Content Should Be Shared More Than Once.
Blog Posts need to be shared more than once as it has multiple benefits like getting more traffic, reaching out people in different time zones and reaching to the people who have recently started following you
5. Know Your Dimensions.
Your audience or the people who you connect to, do not share the content because it looks good, but they do so because it helps them to look good. If the content is inappropriately cropped then the chances of it being shared gets minimal. The content should be properly displayed on different social networks and various dimensions of each channel and how often the audience finds the content, should be considered and manage
6. Measure Success
Determining the objective of your content and what basis you use to measure its performance and success is important. Success can be measured by identifying the fulfilment of the objectives for which a piece of content or a blog post or a facebook message was created.
By following the above said steps like knowing your audience, providing them value through your content, adding visuals or pictures to your content for better engagements, determining the frequency of sharing the content, knowing the dimensions and creating a plan for measuring the success of the content, your objective to have an effective presence on social media is achieved.