iOS and Android are the most widely used and popular mobile operating systems. The combined user base of both these operating systems amount to 99.6% of the mobile users market. Whereas segregating them has resulted into division of the global users in two groups.So if you are thinking of building a mobile application, need to think of your target users and factors that impact the success of your app.
Today in this post you will find the 5 major factors that affect your decision for selecting a particular platform for your next mobile app development. Here they are:
1. Capabilities offered by devices
Today everyone takes a mobile phone to be a very personal device. But both the Android and iOS have wide difference between the capabilities that are offered to the user by these devices.
When we consider Apple, we all know that it is very strict and firm in scrutinising submission of apps, their push notifications and the timeframe within which you need to get the system updates. Because of these traits, users expect and receive consistency in their experience across all the devices by iOS. So they are the loyal advocates who use their device for an intuitive and straightforward capabilities.
On the contrary, Android is very customizable and not very firm on any issues like submission and updation of the app descriptions. So users who have Android devices favor and enjoy the freedom and customizability. So while judging the factors like user base and income groups, device capabilities and its acceptability needs to be equally treated for deciding the right operating system for your app. Hence if you choose iOS, create an app that is unique, a solution-provider yet simple to operate, whereas for Android you can have one particular feature which is prominent.
2. Purchasing Power
Android has been trying really hard to reduce the gap between the spending pattern of its users from that of iOS users. It has succeeded to a great extent as well, but still an iOS user spends more than an Android user. Where iOS users can purchase an app that’s creative, unique and productive, Android users prefer spending on utility, performance-oriented and anti-virus apps.
These insights can be of a great help for companies who are planning to develop and launch paid retail apps as the source of their revenue. Another important thing to be noted regarding Android apps is the fact that their main source of revenue is mobile advertising, which needs due consideration.
3. In-app engagement
Both the leading operating systems have a user base that differs a lot in the way they engage with the mobile content. Adding up to your decision making process, iOS users have been categorized as “power users” and they tend to engage in the leading pack of content category. And Android users are big followers of media and can be prominently witnessed in every category of content.
4. Development time and cost
Two of the most important factors that directly affect your app development decision are the time taken and costs involved. Android apps take 30-40% more time for development due to wider fragmentation of the operating system whereas the line of iOS devices includes only iPhones, iPads and iPods which help the developers accelerate the product release.
Now comes the cost factor. When talking about Android fragmentation, a wide range of devices comes into the frame along with various versions of OS which are being run on. So when you are creating an app for a number of devices with different screen sizes running on varied versions the development cost rises overtly. But this is not the case with iOS mobile app development. As these apps gets developed faster due to easier execution and small fragments, developing in iOS is cheaper.
From the above explanation you may think iOS app development to be faster and cheaper. But once developed, the process reverses. Actually when it comes to publishing your app on Google play store or App Store for Android and iOS respectively, the later involves a very strict, long and expensive process to go live. As every app and its update sooner or later undergoes a thorough and firm approval process. Once the checker does not find it fit, he may reject it straight away wasting all of your efforts or may take a week or more to approve your app.
On the contrary, android is quite a lenient operating system which allows easy publishing and a very convenient approval process. You may push your app live within a few hours and even run a live beta test freely on Google play store.
Before we could conclude the post, we would honestly suggest that you should keep your user and then your business perspective on priority. Then you can check the feasibility of each factor mentioned above in the app development context. If you don’t have budget constraints then the best option is to get your app developed and launched on both the platforms. This will help you reach the wider and the richer user base altogether. But in case want to choose one from them, examine each of the above mentioned factors thoroughly.
You can also visit our blog “6 Questions to Consider Before Developing a Mobile App“. This blog will help you define the purpose of your app, audience, value and beyond. As with each platform’s individual advantages, understanding your target users, their characteristics and their requirements is equally important to arrive at a concrete and informed decision. For any more queries, please feel to contact us.