SMM & SMO at Techies-
We provide complete social media marketing (SMM) and social media optimization (SMO) services for your business, starting from building your online brand to marketing it on online social networks.
Our wide-reaching services range from blog marketing and article submissions to forum marketing and content distribution, which help to create awareness for your brand on social networks, while also building links and traffic for your website.
Our SMO and SMM services are synergized with SEO strategies, to achieve holistic internet marketing goals.
Our approach includes choosing the right social media channel for your business needs, and constantly innovating new ways to keep your target audience engaged. Our cutting-edge internet based tools help you to build and maintain e-relationships with your customers, resulting in optimal customer satisfaction and increased revenues.
Brief of SMM (Social Media Marketing)
Social media marketing makes use of social networking sites like Facebook, Twitter, Digg, Reddit, YouTube, Yelp, LinkedIn, Pinterest, Google Plus, etc. to establish business brands online. This being a relatively new form of business marketing, social media strategies are evolving by the minute. We help business owners to devise a strategy that reaches to their target audience, and builds their online brand while keeping their company profile in mind. The principal goals that we aim at achieving are conversion and sales tracking, brand awareness, reputation management, and business development.
Importance of SMM
- With social media websites constituting 75% of the total internet traffic, social media marketing is a key element of online business marketing.
- Social media websites can help in building your company’s credibility by serving as a direct link of communication between you and your customers.
- Niche social media channels help in generating relevant traffic to your website.
- It is a great way to address customer feedback.
- It serves as a platform to introduce new products, services, offers, etc.
- Social media marketing campaigns help in generating targeted leads for your website.
Brief of SMO (Social Media Optimization)
Social media optimization focuses on optimizing your website from the social media perspective. The key strategy adopted in SMO is sharing content amongst social media communities through tools like RSS feeds, bookmarking sites, video sharing sites, blogging sites, etc. We make your website social media friendly, increasing chances of it being shared through social media sites. This two-thronged approach helps to generate quality back links from these sites, while also spreading the word about your business among social media users.
Importance of SMO
- SMO boosts your search engine rankings, since search engines acquire data from social media sites to gauge the popularity and relevance of a website.
- It helps in building the brand online, by word of mouth sharing of content posted on various social media channels.
- Tools like tagging and bookmarking employed in social media optimization make content sharing and building inbound links easy.
- Apart from brand building and marketing, social media optimization also helps in knowledge management of the business, helping in product development, customer relations, employee engagement, recruitments, etc.
- It fosters a health business-customer relationship, and helps to build an online community of users for your website.