Don’t you pay attention to your online reviews? Well… How would you react if you get to know that 90% of online buyers are influenced by online reviews before making a buying decision?
Bingo… We’ve got you there!
As per a survey conducted on respondents, 88% of internet users trust online reviews as personal recommendations. That is why when you need to increase your online sales and attract more customers, you must contemplate upon having more reviews.
In other words, “having no reviews is no less harmful than having negative reviews”.
Another reason for increasing significance of these reviews is that with the increase in e-commerce business online buyers feel better to be armed with some information rather than none.
Moreover for an effective local SEO, online reviews top the priority charts. Local search engines are in a business to provide people with accurate information for their search queries. And according to MOZs Local SEO Ranking Factors Survey, 10% of the results presented by Google and other search engines are based on online reviews. So focus on your ecommerce store this way as well.
Ways to garner Positive reviews:-
All the above mentioned points clearly establish a direct relationship between online reviews and increase in volume of sales. Being an ecommerce seller, inspite of limitations of online feedback system, it’s well worth to get your buyers post something about your products and services. The quality of your products and services will itself speak volumes by way of positive reviews, higher rankings and greater revenues. So work quickly on converting your unhappy reviewers to be happy customers again and appreciate and thank your positive reviewers for better customer satisfaction.