Today we present to you, a very interesting and knowledgeable competition amongst two of the most popular ecommerce platforms namely Magento and WooCommerce. Both of them have their own advantages that put them on the priority list of storeowners for a choice to host their ecommerce web stores.
There has been a constant increase in number of online businesses which aim to grab the greatest share of their audience and maximise their profit potentials. To raise ours readers and future storeowners from dubiety for selection of right ecommerce system, we bring to you a detailed analysis of similarities and their respective differences.
Both these platforms are open source products. In other words, open source means that their original codes are freely available and anyone can build his own product on that base structure code. Being open source serves as biggest advantage to both these leaders as they have large communities and a beginner gets abundance of help from them.
Another similarity shared by both these systems is that they are available free of cost. It means that there is no cost of purchase of the basic code and there are no hidden costs or even no on-going subscription charges. This helps in keeping the project costs low and develop your eCommerce store without raised invoices.
Secure & Flexible
As Magento and WooCommerce jointly power 40% of all eCommerce websites, both of them have powerful eCommerce features. With an excellent community support system they offer outstanding security and robust outlay with advanced security checks.
Magento is an open source project like Word Press, but it is designed as a perfect eCommerce solution.
WooCommerce is still seen as a relatively newcomer due to its appearance in 2011. It is a plug-in to Word Press which turns a WordPress site into a functioning store.
Magento is a standalone and dedicated eCommerce platform. With a huge array of features and eCommerce functionalities it can power anything from small shops to huge multinationals. Magento is not only easy to use but also easy to learn and understand. Due to a large community of supporters grown around, it assists beginners to construct on their online spaces but also guide them to avoid mistakes.
WooCommerce on the other hand is an add-on to the content management system Word Press. It tends to work nicely on a range of WordPress extensions. It is designed for SMEs and can support only small websites.
Design & Features
As far as shopping cart facility, uploading infinite products and further categorising is concerned both Magento and WooCommerce perform equals. But when it comes to further customisation of your store and provisions of facilities like cross-sell comes forth, Magento wins with a clear distinction.
Magento not only offers up-selling, it also lets you compare products, add special deals and coupons, work with different currencies & offer payment options. Magento has capability to run multiple storefronts via one dashboard which adds scalability to its features.
WooCommerce is a well-developed plugin renowned for its intuitive use and easy launching. It has clean and sleek default design with a range of customisation options. It comes with a limited number of features, so needs to buy additional plugins to unlock its full potential.
Initially both Magento and WooCommerce are available free of cost. But Magento has more features as standard. As the business grows, storeowners will need to add extensions for a customised store of developing business.
WooCommerce comparatively has limited options. The basic version allows payment via PayPal and bank transfers only and for full range of payment options you need to buy extensions.
Magento is used by various international brands like Nike, Samsung and Olympus. As an eCommerce powerhouse Magento takes a bit of effort to climb the steep learning curve, but it really repays many times over. Being a very powerful platform, it has multi-store management function.
WooCommerce on the comparative side is more popular amongst small web stores. Due to its foundation on WordPress, it puts much emphasis on intuitive design, navigation & functionality. It has similar interface to WordPress and has limited functionality.
After providing the relevant areas of equals and contrasts, we conclude in the words that your decision to choose from these two platforms might be dependent on factors like: Who are your target group? What kind of store you have in your mind? How many products do you offer? Do you want a fully customized store in terms of design and functionality? etc. To help you make a better choice some important points of both in short are:
Magento has been most powerful, self-hosted and a fully dedicated solution to eCommerce. With a plethora of features, functionalities and options, it is very fast when feuled with appropriate infrastructure. It has a seamless capability to manage more than one store simultaneously and has ‘out of the box’ functionality of being effortlessly optimising for search engines. For international eCommerce Magento can be conveniently localized in terms of currency settings. Being a powerhouse performer, Magento is a bit complex and takes time to exploit its fullest potential.
WooCommerce has contrasting features to Magento in terms of ease to handle. Its scope is narrower and functionality limited. It is an option that suits beginners, niche marketers and testers who have small range of products to sell. Hence it is suitable for smaller e-stores only.