What makes Samsung, Nike, Olympus and other big names trust Magento as their preferred CMS platform? Why do almost one fourth of the e-commerce sites all over the world trust Magento for their online business? Even though many alternatives like BigComerce and Shopify have entered the development landscape, Magento still remains the perennial favorite of developers across the world. With more than 30% market share, it remains firm as one of the most loved e-commerce platforms that is adored by developers and e-commerce businesses alike for the last 7 years. Let’s look at what Magento is and why it is such an overwhelming favorite.
Magento comes in three flavors – each suited for a particular scale and size of business.
Magento Community – This is an open source CMS that can be modified easily by other developers, thereby extending its functionality.
Magento Enterprise – This is a more premium version of the community edition that requires enterprise level security, features, configuration and functionality.
Magento Go – Unlike the other two version, the Go version offers hosting and cloud based support. This works well for smaller businesses.
Magento has no rival when it comes to the sheer range of features, scores of extensions and depth of customizations possible. Though there are other worthy contenders like Shopify, the below reasons make it amply clear why Magento remains a hot favorite years after its release –
Free to install – Being Open Source, Magento is free to download and install. While the enterprise edition is paid, it is necessary considering the amazing level of security it offers against hacks and external threats
Flexible – Once the coding commences, you can also download numerous extensions from Magento Connect marketplace. This gives you immense flexibility to improvise your source code depending on the specific client needs
Fit for e-commerce – The system is a perfect fit for e-commerce with features like customer segmentation, superior shipping, supplier and CMS management, better tracking of cross-selling and up-selling,, and easy bundling together of products
Hosting freedom – Other e-commerce oriented systems like Shopify need developers to use their own hosting systems. Magento unlocks this limitation and provides you freedom to use any hosting you prefer.
Scalable – With other platforms, scalability of the products range on the site is an expensive proposition. Not so with Magento. Irrespective of the number of products or SKUs to be added to the existing line, Magento allows you to do it without spending extra.
Modular – What works for a billion dollar e-commerce website might not work for a small cloth merchant. Magento provides the ability to scale up or down depending on the client business requirement thanks to its modular approach
Speed – While most visitors will not wait more than 2 seconds for a web page to load before moving on, Magento enabled sites provide no such inconvenience. With powerful caching and ability to retrieve data from a million-record database, page loading is lightning quick
Besides its open source nature means that at any given second thousands of developers are working simultaneously to provide a richer user experience for CMS applications developed using Magento.
Now that we know where Magento revels in being a powerful e-commerce system, we also need to be aware of when this monster e-commerce ecosystem doesn’t come across as a good fit –
Experience – The in-house development team needs to have a good experience handling the system well. This is not for a newbie professional who wants quick results.
Freelancer – A freelancer who works between projects will be less keen to use Magento because of lack of time needed to climb the steep learning curve.
Although there are quite a few e-commerce systems available, each one has its own set of pros and cons. Developers need to take cognizance of the customer’s needs and budget, and then determine which system will work best. Looking at the above list of positives, you can now know easily on which projects Magento can be applied with amazing outcomes and remarkable user experience.