A prevailing challenge for website owners is to provide similar high quality site functionality on mobile platform as on PC’s. With more and more people using mobile devices like smartphones and tablets, the importance of having mobile friendly websites has shot up over time, and is now considered more a necessity than an option. Having a mobile friendly site makes it easier for businesses to give users a highly satisfactory mobile usage experience. Not only does it make logical sense for website owners to make their websites mobile friendly, it is also emerging as a step that cannot be avoided if they want good SEO for their websites.
Why Mobile Friendly Sites?
Two of the biggest issues that make mobile different from PC’s are the screen size and limited processing power. Websites designed with computers in mind are memory intensive and often contain elements which are heavy and require high bandwidth internet to download and a lot of processing power to render. For mobile devices, a lighter version of the website is needed, containing simple design elements and lower resolution images. Having a mobile friendly site enables mobile device users to properly view and use websites, without having to suffer from prolonged loading times, skewed rendering and improper placement of elements.
Recently, the search engine behemoth, Google has acknowledged the increase of mobile device users who frequently view websites on mobile internet, and have made some interesting changes in their SEO ranking protocols keeping in mind the interests of the mobile users. Google will now look at a variety of factors and determine the user friendliness of websites when accessed from mobile devices, and use it as one of the parameters of good SEO.
Google has suggested that websites should avoid features such as
- Flash content
- Faulty redirects and 404 errors
- Rendering errors
- Failure in PC-friendly video playback on mobiles
- Resource eating features such as heavy or high-res graphics
- Heavy data transfer associated with page loads
These pointers will help improve the site’s standing as being mobile friendly. They have also iterated that websites which use responsive web design to dynamically generate content for different devices from the same URL will be considered better for SEO purposes. To conclude, businesses that identify Google’s favoritism towards mobile users will be the ones that will prosper in the current competitive scenario.