Content Marketing has been around for a while and by this time you probably might know what content marketing actually is. But let’s quickly look into what content marketing means,
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire clearly defined audience – with the objective of driving appropriate customer action.”
Content Marketing is your Super-Salesman targeting young and old, wealthy and not so wealthy, male or female. Every time you prepare content keep in mind that the idea should be such that conveys its meaning and not the high flying things which attracts customer’s attention but it does not know what it means.
Basically, content marketing is the art of providing information to your customers and prospects without selling. It is the way you are making your customer more intelligent and telling it the things it does not know, thereby making it intelligent. It is non-interruption marketing. The essence of content marketing is the belief that if we deliver consistent and valuable information to our customers, they ultimately will award you with their business and loyalty. Please mind it – consistent and valuable information.
Thought leaders and marketing experts from around the world, including the likes of Seth Godin and hundreds of the leading thinkers in marketing have concluded that content marketing isn’t just the future, it’s the present.
So, in order to understand how your content marketing effort can be successful, focus on the word quality instead of what words. The following are the certain qualities which will help you understand how your content should look like:
- Convey Benefits: While planning content use only those words which convey the benefits which can be availed by the customers rather than the features and attributes of your product/services.
- Simplicity: The words you use should be simple enough to make your prospective customers understand what you are trying to say. The words should not be difficult.
- Be Brief: This is the most important thing to be considered. Keep things to the minimal, so that customers like it and even remember it. Use three words instead of using four words if you can convey the right meaning in three words. The “Uncola” campaign by 7-Up was the best example for being brief and conveying the real meaning of their drink.
- Consistency: Be consistent with your content. Don’t just bombard your audience with content. Rather learn how to manage the content by sending out the right message to the right audience at right time across all your marketing channels.
- Novelty: People easily get bored with the same old things so they seek novelty. That flavor of newness should be brought with time to time when you are providing information to customers. That means you need to alter in such a way, that the customers do not get confused but at the same time you convey your message.
- Aspirational Words: Speak aspirationally to your customers. Use those words or convey such meaning which tells the customer the real meaning and a question arises in his mind that, “Will I be better off by using this?” These words are used by politicians in their speeches to get votes in their favor.
There can be much more things that can be discussed about content marketing if we dig deep into this topic. When it comes to inbound marketing, content plays a vital role. It not only helps you produce high search engine rankings from relevant key phrases but also helps with branding and generating sales.